A logo is the visual representation of a company. It is of great importance to a business, usually describing what the company stands for. A logo can influence a customer in various ways. Hence, When creating a logo it is very important to have thought out what you want to represent and what the company is about or what you want to strive for.
Infographics has become the bread and butter of digital advertisement in this digital age of social media marketing. No one is really interested to go through a paragraph , it's best to use infographics to convey your selling points to grab the attention of your possible customers.